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From Mouseplanet:
Though this weekend’s admission price increase was expected, a new embroidery fee for mouse ear hats came as a surprise, even for the cast members who work in the Resort’s hat shops. Walt Disney World has charged an additional fee to personalize mouse ear hats for several years, but Disneyland continued to offer basic embroidery for free, even after the Build-Your-Own-Ear-Hat program launched last spring.
We heard earlier this year that the Walt Disney World-based merchandise executives planned to impose an embroidery fee at Disneyland to bring the Resort’s policies in line with Walt Disney World’s practices. Instead, Disneyland raised the price of their ears by a few dollars, making the price of a Disneyland hat with “free” embroidery equal to the price of a Walt Disney World hat with paid embroidery. This appeased the traditionalists who insisted that Disneyland should maintain the free service, but it seems that the merchants felt there was more profit to be made.
Disneyland’s new $3 fee brings the cost of the basic, personalized Disneyland Mickey Mouse ears to almost $15, a jump of $5 in less than a year. Disneyshopping.com, which offered free embroidery of ear hats when they launched their Theme Park store earlier this year, now adds $4.95 for embroidery. We haven’t heard if Walt Disney World has changed their policies or fees yet.
Read the rest of the Mickey Mouse ears entry HERE.
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